SEO- “Search Engine Optimization is a technique used to gain higher ranking at search engine results. It is a trick to create traffic on your web site.” Traffic is all about how much users have visited your website or checked in. When a website starts having visitors and number of users on it, then website starts trending on search engines. SMO- Social Media Optimization is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity like; Facebook, Twitter, LinkedIn, YouTube & more others. Social media optimization includes using RSS feeds, social news and bookmarking