“Social Media Optimization is an ever-growing buzzword in the online marketing world today. In other words SMO can be addressed as social SEO. Social media optimization is about optimizing your social media presence for optimal traffic.”
There are some important tricks to get you results in SMO are below;
Completeness – Search engines will show a preference for profiles with all the details available. It also creates a more professional and comprehensive appearance for others in your network.
Post Subject Related Videos -The number one strategy in my opinion for your Facebook marketing campaign is Video. Social media analytics company ‘Social bakers’ looked at more than 670,000 posts by 4,445 brand pages to find that video posts had organic reach of 8.71%, far higher than text-only statuses 5.77%, link posts 5.29%, and photo posts 3.73%.
Update Content Consistency – Audiences prefer consistent short updates over long time elapses. Set a 30 minute window and make as many connections and follow ups managing current relationships by engaging others on their network and updating yours.
Engage Your CTA Button – Facebook introduced a ‘call-to-action’ button designed to bring a business’ most important objective to the forefront of its Facebook presence. For visitors landing on your page for the first time, make sure you make the most of this addition and add the most appropriate CTA available.
At present, page admin can select from seven calls to action:
Socialize – It might seem obvious, but it’s important to spell it out. Every time you create a social media profile, start by spending some time visiting other people’s profiles, adding new friends and commenting. Networking starts by reaching out to others and initiating the relationship.
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